8 Elements to include in your business brand board

Our business brand board conveys all the elements of your visual brand for example, your characteristics, values, and personality all at a glance. It’s the graphic representation of the branding process.

Style guides offer guidelines on how to use the brand elements chosen in your business brand board successfully in a design and any promotional material you need to produce.

Here are 8 basic elements you can include in your business brand board:

1. Main logo
2. Secondary logo’s
3. A lockup version of your logo (this is your logo and payoff line visually represented together)
4. Colour palate and codes for digital and print applications
5. Patters and buttons
6. Illustrations/ visual elements/ photography
7. Fonts
8. Filters

In this process, you must follow some learnt skills in graphic design, and follow certain guidelines that will help to create clarity for your brand.

You will also need some chosen application or software specialised for graphic design like Adobe Photoshop. If you don’t have the time, capital or specific design knowledge to complete the brand board on your own you might want to hire an agency to walk with you through the process. Otherwise you could use free downloadable template, available on the internet.

Ask yourself now, how do I want people to feel when they experience my brand product, or service?

Flux Creative loves creating brand authority for our clients through the design of business mood boards! I hope this has given you some inspiration to get started on your own.